81. Financial Ratios Demystified: Using key metrics to assess performance

If you’ve ever looked at a financial report and thought, “What does all this actually mean?”—you’re not alone!

In this episode of The Rural Bookkeeping Podcast, we’re breaking down financial ratios in a simple, jargon-free way so you can better understand how your business is performing.

We’ll cover:
- What financial ratios are and why they matter
- The key ratios all business owners should keep an eye on
- A few extra ratios that are particularly useful for farmers
- How to get started using ratios in Xero or similar software

This is a great episode for rural business owners who want to take the guesswork out of decision-making and build more confidence in their numbers. Whether you’re just starting out or want to deepen your understanding—this one’s for you!

Want more support with this? Reach out for 1:1 support, or join The Rural Growth Collective. Learn more here: https://www.ejsbusinessservices.com/rural-growth-collective